Guides and insights
Plain-language guides on building websites and getting found: SEO, AEO and GEO, online stores, ads, and checklists for the industries we work with.
- November 1, 2026 · 5 min readSEO vs AEO vs GEO: What Is the Difference, and Which Do You Need?Three layers of search, explained in plain language: what each one does, how they overlap, and where a small business should start.Read the article
- November 1, 2026 · 5 min readWebsite Cost Guide: What Drives the Price of a WebsiteWhy website quotes vary so widely, the factors that move the price up or down, and how to prepare so the quote you get is accurate.Read the article
- November 1, 2026 · 4 min readClinic Website Checklist: 10 Things Patients Look ForA practical checklist for clinics, practices and healthcare providers: what patients need to find on your website, and what helps you appear in local search.Read the article
- November 1, 2026 · 5 min readLocal SEO Checklist for Small BusinessesThe local SEO basics that help nearby customers find you in Google Maps and "near me" searches, in the order we usually work through them.Read the article
- November 1, 2026 · 4 min readMeta Ads or Google Ads: Which Should a Small Business Try First?How the two platforms reach people differently, which businesses tend to suit each, and how to run a small first test without wasting budget.Read the article
- November 1, 2026 · 4 min readOnline Store Launch Checklist: What to Check Before You Go LiveA pre-launch checklist for new online stores: products, checkout, payments, shipping, tracking and search, so launch day goes smoothly.Read the article
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