Marketing

Google Ads management that captures customers when they search

We build and manage Google Ads campaigns around high-intent searches, with conversion tracking and reporting that show what your budget is doing.

Common problems

Problems this solves

  1. 01Clicks arrive but they are not turning into calls or forms.
  2. 02Budget goes to irrelevant searches.
  3. 03Calls and form submissions are not tracked.
  4. 04Landing pages do not match the ad.

Benefits

What you get

  • High-intent reach

    Search campaigns put your offer in front of people already looking.

  • Less wasted spend

    Keyword and negative-keyword management reduces irrelevant clicks.

  • Tracked outcomes

    Call and form conversion tracking connects campaigns to results.

  • Clear reporting

    Cost-per-lead monitoring and transparent reports show performance.

What is typically included

  • Search campaigns on high-intent keywords
  • Display and remarketing
  • Shopping and Performance Max where suitable
  • Keyword and negative-keyword management
  • Landing page recommendations
  • Call and form conversion tracking
  • Campaign testing
  • Cost-per-lead optimization
  • Transparent performance reports

Not sure where to start? Ask for a Google Ads campaign plan and we will reply with a written scope and price.

Sample report

What your monthly report covers

Every month you get a plain-language report in this order, with the numbers from your own accounts and what we will do next.

  1. 01Spend, clicks, conversions and cost per lead for each campaign
  2. 02Calls and form submissions tracked
  3. 03Search terms added as keywords or negatives
  4. 04Ad and landing page tests, and their results
  5. 05Budget and bid recommendations for next month

Management fees are separate from ad spend paid to Google. We do not promise leads, sales or a specific return on ad spend.

Process

How we deliver google ads

  1. 1

    Discover

    We review your offer, market, existing account and goals.

  2. 2

    Plan

    We research keywords, set structure, tracking and budget plan.

  3. 3

    Build

    We build campaigns, ads and tracking, then launch.

  4. 4

    Launch & promote

    We test, add negative keywords and refine bids and ads.

  5. 5

    Support & grow

    We report clearly and recommend landing page and budget changes.

Platforms and tools

  • Google Ads
  • Google Analytics 4
  • Google Search Console

FAQ

Google Ads questions

Contact [email protected] if yours is not covered.

Do I pay Google separately?

Yes. Your ad spend goes directly to Google from your account. Our fee covers management.

Which campaign type is right?

Search suits high-intent demand, Display and remarketing support reach and re-engagement, and Shopping or Performance Max suit product catalogues. We recommend based on your goals.

Can you guarantee results?

No. Results depend on competition, your offer, the landing page and the budget. We test openly and report what each campaign produced.

Will you look at my landing pages?

Yes. Landing page recommendations are part of the service, since page quality affects results, and our website development team can build new landing pages when needed.

How do you track calls?

We set up call and form conversion tracking so reports reflect what campaigns produce.

Contact

Talk to us about Google Ads.