Marketing

Generative engine optimization (GEO) for the age of AI assistants

Customers now ask assistants like ChatGPT, Gemini, Perplexity and Claude for recommendations. GEO helps your brand be clear, credible and easy for those systems to understand.

Common problems

Problems this solves

  1. 01AI assistants describe your business inaccurately, or not at all.
  2. 02Your brand information differs between your site, profiles and directories.
  3. 03Your content is hard for machines to parse.
  4. 04You do not know whether AI tools mention you.

Benefits

What you get

  • A clear brand entity

    Consistent naming, descriptions and facts across your site and profiles make it clear who you are and what you do.

  • Content AI can read

    Headings, definitions and logical structure make content easier for systems to extract and summarize.

  • Earned authority

    Presence on trusted third-party sources and quality citations support credibility.

  • Ongoing refinement

    We monitor AI visibility where reliable measurement exists and refine content over time.

What is typically included

  • Brand and entity optimization
  • AI-readable content structure
  • Authority and citation building
  • Presence on trusted third-party sources
  • Relevant structured data
  • AI visibility monitoring where reliable
  • Ongoing content refinement

Not sure where to start? Ask for a review of how AI assistants describe your brand and we will reply with a written scope and price.

Sample report

What your monthly report covers

Every month you get a plain-language report in this order, with the numbers from your own accounts and what we will do next.

  1. 01Brand facts checked for consistency across your site, profiles and directories
  2. 02Content and structured data changes made
  3. 03Third-party sources and citations worked on
  4. 04How AI assistants answered a fixed set of test questions about your brand, with the limits of that check
  5. 05Referral visits from AI assistants, where analytics can identify them
  6. 06Next steps

AI systems decide for themselves what to cite or recommend. We cannot guarantee mentions, citations or recommendations from any AI assistant.

Process

How we deliver generative engine optimization

  1. 1

    Discover

    We review how your brand appears across your site, profiles and AI answers.

  2. 2

    Plan

    We define the facts, topics and sources that should represent your brand.

  3. 3

    Build

    We restructure content, fix inconsistencies and add structured data.

  4. 4

    Launch & promote

    We build credible third-party presence and citations.

  5. 5

    Support & grow

    We track visibility where it can be measured reliably and keep refining.

Platforms and tools

  • Structured data (JSON-LD)
  • Google Search Console
  • Google Analytics 4

FAQ

Generative Engine Optimization questions

Contact [email protected] if yours is not covered.

How do GEO, SEO and AEO relate?

SEO helps pages rank, AEO structures direct answers, and GEO focuses on being understood and trusted by AI assistants. Strong fundamentals in one tend to help the others.

Can you make ChatGPT or Gemini recommend my business?

No one can guarantee that. We make your brand and content clearer, better supported and easier to understand, which improves the conditions in which a mention can happen.

Can AI visibility be measured?

Measurement is still immature and results vary between prompts and over time. We monitor what can be measured reliably and are clear about its limits.

Is GEO a replacement for SEO?

No. SEO remains the foundation of search visibility, and AEO structures the direct answers search engines show. GEO complements both by making your brand clear to AI assistants.

What does GEO work involve?

Entity clarity, AI-readable structure, structured data, content quality and building credible presence on trusted third-party sources.

Contact

Talk to us about Generative Engine Optimization.